Elevator Art Program
The elevator art program is an initiative that emphasizes the beautification of passive and commuter space.
Let’s be honest for a second, if the subway weren’t grey, would your commute be a little better? If your building’s elevator was well kept and artistically renovated, wouldn’t that make beginning and ending your day a little bit better?
The Cultural Renaissance Association of New York believes that because of our hyper-violent media culture, people have been subjected to much more negativity than ever before, and it is taking a very real, devastating toll on our society.
According to Nielsen, the most watched show on television is NCIS, with over 19 million viewers per week. You do the math, and over the course of 26 episodes, that’s 494,000,000 negative impressions. You multiply this by the show’s ~8 seasons, and you get 3,952,000,000 negative impressions.
With so many negative influences just from one TV show, one can start to see how we live a hyper-violent society. This creates the need for desensitization from the violent messages, and one of the most therapeutic and helpful ways to do that is through public and semi-public art.
What Are We Going to Do?
The Cultural Renaissance Association provides solutions to this problem by hiring local and international artists to “renovate” a building’s elevator, or roof-top scaffolding. By taking the mundane and turning it into local culture through art, neighborhoods are improved, as are the lives of the people who will inevitably enjoy the works for years to come.
For more information or to implement this program in your neighborhood or locality, reach out to us at 646-397-5615, or on our Contact Page